![](https://www.cripps.co.uk/wp-content/uploads/2024/01/purpose-header-image.png)
Our purpose
Together, our purpose is to be the difference. This means solving problems and championing ambitions to make a positive and lasting impact.
We realise that actions are more important than words. We make our purpose a reality by channelling our actions through four key ‘pillars’ – our clients, people, community and planet.
Purpose pillars
![Our people](https://www.cripps.co.uk/wp-content/uploads/2022/04/purpose-icon1.png)
Our people
As a business, we put people first, creating an environment where they can have enriched careers and fulfilling lives. We focus on attracting and retaining the best talent, with a strong ethos to do the right thing.
![Our clients](https://www.cripps.co.uk/wp-content/uploads/2022/06/purpose-icon2.png)
Our clients
We help our clients to solve their problems and realise their ambitions. We want them to feel delighted by our exceptional service every day. In doing so, we can help them to grow and in turn, work with more like-minded clients.
![Our planet](https://www.cripps.co.uk/wp-content/uploads/2022/04/purpose-icon3.png)
Our planet
We’re committed to protecting the most valuable resource we have: this remarkable planet we’re all fortunate enough to inhabit. As part of this effort, we’re on the road to being a net zero business by 2030 to help build a more sustainable future.
![Our community](https://www.cripps.co.uk/wp-content/uploads/2022/04/purpose-icon4.png)
Our community
It’s our privilege to use our skills and resources to help enrich people’s lives. Our actions will have a positive impact on the underserved parts of our communities and contribute to causes that matter to our business and people.
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